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Featured Product

ServiceLaneSM

ServiceLaneSM Topic Image The ServiceLaneSM program aims to incentivize your loyal service customers and encourages them to become your newest sales customers. The ServiceLaneSM program mines your current service database for potential sales customers and then motivates those potential customers to purchase a new vehicle from your dealership. You not only make a new sale to a loyal service customer, you may also gain a valuable, low cost trade for your used car lot!

Our special event sale runs regularly to help you capitalize on potential opportunities before they shop elsewhere—ServiceLaneSM delivers sales to your store!

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Our Success

Koons Honda: Next to Gain with ServiceLaneSM

ServiceLaneSM Koons Honda, in Manassas, VA is the latest dealership to see sales increase as a result of the ServiceLaneSM program. Hampered by record snowfalls in the Baltimore/Washington area, we expected lower numbers than usual. However, we were pleasantly surprised at how well the initial ServiceLaneSM campaign turned out. In the case of Koons Honda, potential leads from the last eight months were analyzed and developed. We continue to monitor sales numbers at Koons Honda and are pleased with what we see so far.

Email Marketing ServiceLaneSM | Koons Honda | Results

Vehicles Sold: 29

Number of vehicles SOLD since program inception (February 2010). These sales are a direct result of the ServiceLaneSM campaigns and in addition to normal dealership sales.

Jim Coleman Honda Poised to Gain with ServiceLaneSM

ServiceLaneSM Jim Coleman Honda, in Clarksville, MD is the latest dealership to see record sales as a result of the ServiceLaneSM program. The initial ServiceLane SM campaign reaches back through recent historical data and mines a service customer database for potential sales leads. In the case of Jim Coleman Honda, potential leads from the last eight months were analyzed and developed. We continue to monitor sales numbers at Jim Coleman Honda and are pleased with what we see so far.

Email Marketing ServiceLaneSM | Jim Coleman Honda | Results

Vehicles Sold: 53

Number of vehicles SOLD since program inception (November 2009). These sales are a direct result of the ServiceLaneSM campaigns and in addition to normal dealership sales.